Paid Advertisement

Paid Advertisement and PPC (Pay Per Click)

PPC or pay-per-click advertising is the form of online marketing used on websites. Online ads also form the part of web page content. As web page content is keyword searchable, keywords are as important in online ads as in other forms of web content.

How it works?

PPC or pay-per-click advertising is the form of online marketing used on websites. Online ads also form the part of web page content. As web page content is keyword searchable, keywords are as important in online ads as in other forms of web content (such as text).

The PPC process involves:

  • Bidding for relevant keywords related to products or services on offer
  • Inserting keyword infused ads on websites and webblogs
  • Paying the search engine company the amount based on actual clicks on ads by the users.

Higher the bid amount, higher is the listed position. More clicks on ads, more chance of the website’s visibility. Advertisers need to pay only when users click on the ads to visit their websites. You have to pay for every click but that is much cheaper compared to traditional advertising.

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